About Blushe - Women Led Fashion Brand
Blushe is a women-led fashion collective founded in June 2025 in Erode, Tamil Nadu, India. The name is pronounced “Blushy” - like the word blush with an “ee” sound at the end. Our logo features a small Korean heart, a symbol of love and warmth that reminds us why we began - to build something with heart, not haste.
Blushe started as quiet conversations between friends who wanted clothes that feel effortless yet meaningful. What began with fabric swatches on dining tables turned into a growing community of women who believe style should feel like home. On August 10, 2025, blushe.in came alive, carrying that same feeling forward - thoughtful, personal, and proudly handcrafted.
We hand-pick every piece ourselves. We may be small, but that’s what keeps us close to what matters - comfort, confidence, and connection.
Who We Are
| Entity Type | Women-Led Fashion Collective |
|---|---|
| Category | Sarees · Kurtis · Jewellery |
| Founded | June 2025 |
| Website Launched | August 10, 2025 |
| Headquarters | Erode, Tamil Nadu, India |
| Contact |
📞 +91 95007 18006 📧 care.blushe@gmail.com |
Our Collections
We choose our pieces the way we choose friendships - slowly, with care, and because they feel right.
Subhagraha - Sarees
Subhagraha is where our story began. We look for sarees that carry ease and softness - the kind you can wear anywhere, from a quiet morning at home to a festive night out. Each one holds a little heritage and a lot of heart. Shop Sarees ›
Kurtis
Our kurtis are made for everyday life - for women who balance work, care, and everything in between. They’re light, breathable, and always ready for real days, not photo shoots. Shop Kurtis ›
Jewellery
We love jewellery that whispers instead of shouts. The small sparkle that feels personal - like a memory you wear. Each piece is chosen for how it fits you, not for how loud it looks. Shop Jewellery ›
Our World
| Theme | What It Represents |
|---|---|
| Slow Fashion | We move at a pace that respects craft and people. |
| Handcrafted Design | Every detail carries a hand and a story. |
| Women Entrepreneurship | Run by women who are building their second chapters with purpose. |
| Affordable Luxury | Thoughtful quality that doesn’t need a luxury tag. |
The Blushe Story
Every story begins with a feeling, and ours is no different. If you’d like to know how it all began, you can read it here: The Blushe Story ›
Join the Blushe Circle
Blushe has grown through people who believed in it - women who wear our sarees, share their looks, and tell us what a colour or texture means to them. That’s what we call the Blushe Circle.
Our Instagram pages are where we share new launches, collaborations, and real stories from our community. We also love featuring your looks through #MyBlusheMoment - because Blushe looks different on everyone, and that’s the best part.
- Main Page — @blushe_in
- Sarees — @subagraha.by.blushe
- Kurtis — @blushe.girls
- Jewellery — @jewels.by.blushe
Facebook, YouTube & Threads
These spaces echo our top moments from Instagram - launches, behind-the-scenes clips, and community stories. If you missed something on Insta, you’ll find it here too.
WhatsApp Channel
Our WhatsApp channel is where we stay closest to our community. We share product updates, small wins, and sometimes, just good news to brighten your day. Join us → Blushe WhatsApp Channel
Our Reddit space is purely conversational. No promotions - just open chats about design, small-business life, and what goes into building something from scratch. Find us → u/Blushe_official
Contact Us
Address: Erode, Tamil Nadu, India | Phone: +91 95007 18006 | Email: care.blushe@gmail.com
Blushe is a reminder that it’s never too late to begin again - to wear what feels like you, to build something with heart, and to blush with pride for the life you’re creating.
